Determine the core value of the product and reveal it for mixed target user's group in the consistent design style.
Create a unified design system based on the it and implement it on various media platforms: presentations, 1-2 pagers, landing pages, and the main website.
Create a marketing approach to the presentation of content on media platforms, taking into account different goals and objectives of mixed target audiences.
My role
Creating a product guide (UI/UX) as well as marketing content and implementing it in various design products. Creating UI Guide, landing pages, marketing presentations, and 1-2 pagers.
Target audience
The primary user is a security professional who need to protect the company systems where he work. He has narrow professional perception and choose the product based on the technical parameters of the service.
The secondary user is the owner of company witch would be protect by the service. He making decisions about the product based on general marketing information and on the whole impression from the product.
The product has mixed target audience from primary and secondary user personas.
Key challenges or constraints
To achieve the purpose of the purchase and further ensure the security of the company, it is required to convey the value of the product for both user personas of the target audience.
It should be a design with a clear presentation of important technical metrics, avoiding complex terms that may turn off security specialists.
At the same time, the design should tell about the value of the product for top managers, that means it should show convenient tariffs and the unique reliability of the proposed technological solution. Also the style should tell about using the last technologies through the last technology in design.
Design concept
Dark scheme in design is the last tendence in the visual styles.
Also the bright blue and purple colors combined with the dark scheme evoke an association with an underwater world full of hidden dangers and a shark - the most powerful and fearless predator that lives there.
The compositional solution of blocks, as well as the minimalistic and pure style of infographics and massive fonts, meet the task of the representation of information in the clearest way.
